Billions of people around the world just finished ringing in Lunar New Year. Also known as Chinese New Year, this holiday is full of rich traditions for both family and company celebrations.

Even if you don’t normally celebrate Chinese New Year, it’s still a perfect time to assess your business and get ready for a productive year. Here’s a look at some of the customs individuals and organizations often take part in during CNY to symbolize good fortune, as well as a couple of ideas for how you can ensure your company doesn’t depend on good luck alone to have a successful 2020.

New Year, New Luck

One of the main symbols of luck used during CNY is the color red. People wear red clothes, hang red decorations, and give money in red envelopes. Eating certain types of food is also thought to bring good fortune. For example, if you’re interested in adding to your net worth, make sure to eat lots of fish and dumplings during the festivities. Wearing new clothes and cleaning your home are also traditional customs that invite good luck—but don’t sweep your house on the first day of the new year, or that good fortune will disappear.

Companies will typically have a party to celebrate the coming of the new year. Some organizations will even give their employees cash in red envelopes as a way to represent good fortune for the year ahead. But when the fun ends and everyone heads back to work as usual, there are certain measures that businesses can take to make sure their luck doesn’t run out before the next Lunar New Year rolls around, including upgrading video conferencing equipment.

New Year, New Office

Every modern company has video conferencing capability, even if it’s simply Facetime or Skype on a smartphone. If your business requires regular communication with distant branches and suppliers, you probably also have dedicated video conferencing spaces with professional cameras and speakerphones. But if you really want to gain an advantage over your competitors, consider upgrading to conferencing equipment with the latest smart functions. Think of the improvements as lucky new clothes for your office!

While your competition is wasting valuable time manually panning, tilting, and zooming to set up their cameras for a remote meeting, you can get started efficiently by pressing a single button to enable automatic framing. During meetings, your behind-the-times rivals will need to fiddle with their PTZ cameras to accommodate a change in the number of participants—but not you. If someone joins the meeting late, the best auto-framing solution will adjust without you lifting a finger. Another smart feature that can give you an advantage is voice tracking, which automatically switches the camera between speakers.

Such advanced functionality enables your company to enjoy the productive intimacy of in-person meetings with people on the other side of the world at the click of a button. This is an ideal alternative to expensive, time-consuming business trips. Using video conferencing to reduce travel also allows you to declare your organization proactive when it comes to social responsibility. There’s no better time than the beginning of a brand-new year to upgrade your remote connection capability and grab these incredible advantages.

New Year, New AVer Solutions

Here at AVer we have all the smart functions you need for a fortuitous new year of video conferencing. In fact, our brand-new CAM520 Pro Conference Camera and VC520 Pro Conferencing System were released just in time to support your fresh CNY luck.

The CAM520 Pro and VC520 Pro both feature AVer SmartFrame, which uses facial recognition technology to set the ideal field of view to capture everyone in the room, changing when the number of attendees fluctuates. Also, a True WDR sensor enables users to meet in any lighting while maintaining crisp image quality. The VB342+ Video Soundbar offers AVer's voice tracking solution, SmartSpeaker, in addition to SmartFrame. These features and many more will help you create a competitive advantage for this new year and beyond.