In the current digital era, artificial intelligence, or AI for short, has continued to grow and reshape our lives. As AI adoption becomes more common and sophisticated, more businesses are realizing the benefits of AI initiatives and are implementing AI-integrated technology to adapt and accelerate their business operations. This steady rise in AI adoption was also echoed in a recent survey, which reported that 56% of all respondents have adopted AI in at least one of their business functions. With the global pandemic prompting companies to quickly adopt AI solutions to maximize their digital strategies, it’s safe to say that it’s very relevant in the world today for businesses to understand the benefits of AI integration. Hence, if you are also interested in learning how AI can help empower your own business, then keep on reading!

One of the many benefits of AI is the fact that it simplifies collaboration. This is typically done by reducing repetitive processes and increasing time-efficiency to obtain better productivity, but that’s just generally speaking. AI adoption can be utilized in a variety of different ways, including in service operations, contact-center automation, and AI-integrated enhancement of tools and technologies. Today we will be focusing on the last one, which is the enhancement of digital devices. In business, professional cameras with AI-integrated functions are transforming meeting experiences like never before, from the quality of the video to its processing capabilities, AI-equipped cameras allow employees to focus on business operations by elevating their efficiency and work experience.

Take hybrid meetings for example (or even just regular virtual meetings), with the adoption of AI-integrated cameras, business collaboration are made easier, faster, and more convenient. Repeatedly performing actions such as readjusting camera angles, room lighting, and seating positions are all things employees no longer have to worry about thanks to the digital assistance of AI-integrated cameras. Features like Smart Gallery, which detects and frames each individual into separate video tiles, and Intelligent Lighting, which automatically adjusts lighting levels in dim rooms, can remove mundane and repetitive tasks for employees, giving them more time to be creative and efficient. Besides that, one of the main purposes of enhancing our technologies, specifically AI-equipped cameras in this case, is to imitate the human eyes with their camera lens and make sense of what they captured through AI. In a traditional meeting, if someone raises their hand as they voice their opinion in the middle of a discussion, it would be natural for everybody in the room to turn their eyes towards that person, right? Well, similarly in a hybrid setting where virtual participants are involved, it would be a natural response for everybody to turn their attention to the one that’s currently speaking, even if they are not physically present. The difference here is that a more standard camera would not be able to perform image analysis or be content-aware, and thus cannot recognize or zoom in on the one that’s talking (because they simply do not have the capabilities). AI functions such as dynamic framing, audio tracking, and gesture control, are all examples of AI mimicking how a human would perceive someone if they were in the same room as them. The end goal here is to utilize AI to create a business experience that is as true-to-life as possible, ensuring everyone is seen and heard even if some people are not physically present.

According to a study commissioned by Microsoft, companies are also getting the most benefits from AI when they are prioritizing the digital skills of their employees as much as they are with the technologies in general. This study suggests that, in order to utilize AI technology to its full potential, honing the workers’ ability to use AI is considered a great asset and investment. The study also suggests that employees want to obtain AI skills because they feel amplified by the ability to utilize it in their day-to-day work. Hence, besides empowering your business with AI technology to elevate your business operations, developing your employees’ AI skills should also be a priority. Doing so may result in an accelerated business impact, leading to further growth and opportunities in the future. Regardless of where you stand on AI integration, it’s important to understand that this powerful technology is meant to be used as a means of augmenting and advancing business performance rather than replacing human capabilities.